Aarushi Gupta – Medium

Aarushi Gupta

Hedging Your Bets: A Closer Look at Investment Strategies

In 1991, India opened its economy to the world. Economic reforms initiated by the Indian government came with enormous opportunities for…

Oct 19, 2023

Hedging Your Bets: A Closer Look at Investment Strategies

Oct 19, 2023

US Debt Crisis: A Looming Threat or An Overblown Concern? And How will it impact India?

The United States, one of the world’s largest economies, has long grappled with a significant national debt. As of my knowledge, in January…

Jun 3, 2023

US Debt Crisis: A Looming Threat or An Overblown Concern? And How will it impact India?

Jun 3, 2023

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ONDC : The Devil is in the Detail?

To create a level playing field for small e-retailers, and to tackle the dominance of e-commerce giants like Flipkart and Amazon, ONDC…

Dec 13, 2022

ONDC : The Devil is in the Detail?

Dec 13, 2022

Venture Debt Simplified: All you need to know about

Venture Debt Firms In India are in high demand as startups are witnessing a sharp slowdown in Equity Funding. But Why? and How does Venture…

Jul 16, 2022

Venture Debt Simplified: All you need to know about

Jul 16, 2022

How does YouTube Make Money? | YouTube Business Model

Started as a dating website by Steve Chen, Chad Hurley, and Jawed Karim in February 2005, YouTube is now the world’s largest video-sharing…

Jul 9, 2022

How does YouTube Make Money? | YouTube Business Model

Jul 9, 2022

How did Volvo save Millions of Lives? | The Three-Point Seat Belt — Innovation by Volvo Case Study

Driving a car during the 1920s and 30s was a risky business. There was an increment in the number of cars on the roads, but no public…

Jul 9, 2022

How did Volvo save Millions of Lives? | The Three-Point Seat Belt — Innovation by Volvo Case Study

Jul 9, 2022

How do Alcohol Brands indirectly advertise in India?? | Surrogate Advertising

The Indian Ministry of Health has held a strong stance on the Ban on advertising Tobacco and Liquor products since 1995. The Ban was…

Jul 8, 2022

How do Alcohol Brands indirectly advertise in India?? | Surrogate Advertising

Jul 8, 2022

Ice- cream Ad war | HUL / vs / Amul

On March 4, 2017, Amul released a New TV Ad tagline as “PURE MOMENTS DESERVES PURE MILK ICE CREAM, NOT VEGETABLE OIL”

Jul 8, 2022

Ice- cream Ad war | HUL / vs / Amul

Jul 8, 2022

Coca-cola Biggest Blunder | Coke / vs / Pepsi | What is the Pepsi Challenge? | New Coke Case Study

It all started when PEPSI featured ‘THE PEPSI CHALLENGE’, as a marketing moment, a campaign that the soda giant rolled out in 1975, where…

Jul 8, 2022

Coca-cola Biggest Blunder | Coke / vs / Pepsi | What is the Pepsi Challenge? | New Coke Case Study

Jul 8, 2022

Coin Packet in your Jeans is made for iPod | Great Marketing Story of Apple Inc. | Story of iPod

The success of iTunes was just the beginning of the growth in the music business that Apple was executing, The next strategy was to develop…

Jul 8, 2022

Coin Packet in your Jeans is made for iPod | Great Marketing Story of Apple Inc. | Story of iPod

Jul 8, 2022

Aarushi Gupta

Aarushi Gupta

A Finance Geek | CA Aspirant | I share crisp insights into Finance, Business, and Economy.

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