Coin Packet in your Jeans is made for iPod | Great Marketing Story of Apple Inc. | Story of iPod
The success of iTunes was just the beginning of the growth in the music business that Apple was executing, The next strategy was to develop a PORTABLE MUSIC PLAYER: — iPod was the STAR DEVICE. IN 2005.
At that time, there were certain portable MP3 players/ competitors already in the market, but Apple managed to keep them away by introducing iPod NANO.
Existed MP3 Players were so large in size, having low song capacity and a clumsy UI with Poor battery life.
Apple Executives were well aware of these limitations in existing MP3 players.
SO Apple execute the following:-
Steve Jobs uniquely publicize the product. iPod was with him all the time in the presentation in his JEANS COIN POCKET.
Steve Jobs famously pointed at the coin pocket on his jeans and said — “Ever wonder what the pocket is for. ..?”
This way Steve Jobs showed the world that a coin pocket in your jeans is made for iPod. iPod was one of the most advanced designs of that time with a wheel click button, color screen, and clean UI.
Apple showed that it could be more than just a conventional computer company.
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